Category Archives for "Webinars"
This is the last part of the 4-phase live webinars success formula.
But before I get into that let’s quickly recap the first 3 phases.
Phase 1 of a successful webinar is in the Preparation. In the preparation phase you make decisions about the best medium to use to present your content, and the webinar software you’ll implement to do so in the best way possible (and of course, I recommend the new software, WebinarJam).
Phase 2 is Promotion, and we discussed how the right registration process can mean more participation in the webinar by the people most interested in the topic.
Phase 3 was Presentation, where you learned that viewer engagement increases with activities such as polls and Q & A chats.
And of course I saved the best for last:
Phase 4 of a successful webinar – Profit.
There are three opportunities during a webinar to profit from all of the hard work you’re doing promoting and presenting the content.
Simply put- you can profit before, during, or after.
The most obvious way to turn a profit before your live webinar even begins is to charge for registration.
The other way to profit before the webinar is through “pre-event training”.
So, after your registration smack bang on the the confirmation page immediately offer a low-cost and related product with a headline along the lines of “want a head-start on the training? Get the quick start guide…”
Profiting during the webinar is the most commonly thought of place to profit. You can do a sales presentation and give a link to your product purchase right in the chat area of the webinar service. And if you’re using Webinar Jam (which you should be) you can embed a product picture and opportunity to buy right in the webinar window!
After your webinar, be sure to use the powers of the autoreponder system and replays to continue to monetize the event. The replay should be sent to everyone who registered for the seminar, whether they attended it live or not, because there’s always the possibility that a viewer will need to hear the sales message a second time before buying.
This is also the time to add promotions for different, but related products to your autoresponder series. If you’ve given a webinar on paper training your dog, for example, you can follow up with products on leash training, agility, or tricks. You can promote branded dog items, or your own dog food. And in this manner, your post-webinar profit points are so numerous, they are limited only by your imagination.
And that’s it.
You’re proven profit producing 4-phase webinar blueprint.
Now, I’ve mentioned briefly about a new webinar software, WebinarJam, which my good friends created out of frustration with the other solutions in the marketplace, as they were incredibly expensive, and really not marketer-friendly.
In addition to the ability to do everything we recommended in this training series, WebinarJam also:
• Allows you to schedule your webinar for now or in the future, notifies your registrants that the webinar is starting, opens the webinar room and takes care of the recording
• Gives access to an unlimited number of attendees, and you can create an unlimited number of webinars
• Lets you have as many presenters or administrators as you need to manage your event. So you can easily have several people on camera for interviews, while members of your staff monitor the chat room, or change the graphics, or set up a new poll.
• Integrates easily with your site using a simple embed code- so no need for complicated design or coding- and no need to bring your customers away from your website for the experience. You can brand yourself- not someone else!
• Gives you social plugins, attendee metrics, revenue figures and much much more!
Trust me when I say this is very best software for your live webinars.
Ok here it is.
Whether you’re doing a webinar to deliver good will content, to make a sales presentation, or just interviewing another expert, they all have one goal in common.
You want your attendees to pay attention and absorb your message.
And that’s called engagement.
Engagement increases when viewers are presented with compelling content and a dynamic delivery.
Compelling content is about identifying the problem or pain your viewer is experiencing, then offering solutions to that problem.
Simply put, if you viewer wants to know the answers to their questions or concerns that you promise, they will stick around until they hear the solutions… provided your delivery doesn’t suck.
You don’t have to be a professional presenter to have dynamic delivery of the content on your webinar. Engagement rates stay high when the viewer experience is constantly shifting modalities.
So, instead of just presenting a set of slides and a lecture-style presentation, liven up your webinars by switching between your presentation slides, sharing your screen, showing a video or talking into your webcam.
But if you want to truly create the most powerful dynamic delivery, nothing compares to audience participation for boosting engagement.
So don’t hesitate to ask questions or poll your audience. This both creates engagement, but also gives you the opportunity to create social proof and even do a little market research in the process of your webinar.
The more your audience feels like they are interacting with you, the more likely they are to absorb your message.
For a great webinar service that allows for polls, Q&A sessions, and a number of other engagement exploding features, check out the world’s most reliable webinar platform here:
And stay tuned, I have one final tip in this 4-part series on webinars, for phase 4… Profit.
The other day I covered the importance of preparing for your webinar by choosing between a slide presentation or webcam view (or both), and selecting the platform you want to use.
Hopefully, you got a chance to check out what I consider to be the world’s most reliable webinar platform enhanced by the world’s most powerful marketing features, Webinar Jam?
If not, I highly suggest you do that right now and then come back and read the rest of this email.
Let’s dive into Phase 2 of running a successful live webinar – Promotion.
Now you could send your entire list directly to your live webinar… But to maximize your profits you’ll want to have them register for your event first.
To register, attendees usually just enter their name and email address. You might wonder why this step is necessary, when you’re just sending people from your list where you already have this information.
Requiring registration for your webinar accomplishes three things.
First, it allows you send announcement and reminder emails to the attendees to let them know that the live webinar is starting. You might not want to bother everyone on your list with these types of reminders if they haven’t expressed interest in the webinar.
Second, when an attendee registers you can place them on an autoresponder series that’s designed to provide them with more information about the topic of the webinar. Some Webinar software even allows you to create different lists based on whether the person didn’t show up, attended the live event or listened to the replay.
Finally, requiring registration to a live webinar allows you to grow your list when people see your social media activities or who receive your email announcements forward them on to their friends who may also be interested. This happens more often than you’d think- that’s the power of word of mouth marketing!
For a webinar system that allows list segmentation, pre and post webinar autoresponders, and even allows your attendees to register just by clicking a link, check out Webinar Jam here:
Do you know what the most powerful component of a live webinar presentation is?
Take a guess… I’ll reveal the answer next.
One of the best profit producing promotional strategies that you can use in your business is a live webinar.
But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint.
4 Simple Steps…
Today, I’m going to share with you the first of those phases…
Now this isn’t how you prepare your content (you’re the expert on that one) or even your sales message (that’s a topic for another email training series)… but the mechanics and marketing of running the live webinar itself.
In the preparation phase you will decide how you want your content presented. Depending on the webinar service you use, you may be able to run pre-recorded videos, PowerPoint or Keynote presentations, share your computer screen or even show yourself on a webcam.
The best format you can do is to start with a webcam view so your audience gets to see you, then after your introduction switch to slides for your content presentation.
Consider which medium works best for your message though as some niches respond much different than others.
Unlike other unreliable webinar services, that cost upwards of $500 a month and are limited. Hangouts are backed by Google and Youtube, so you don’t need to worry about servers crashing and recordings failing. And best of all- they are free!
However, for marketers there are some serious problems with Hangouts. One of the biggest downsides is that you’re limited to just 10 participants. Of course can watch your stream but there’s no way of interacting with them making it difficult to run Q&A sessions, polls, or a any kind of group chat. And forget about sharing a link with them to purchase anything.
Of course this sort of interaction and active participation significantly boosts sales conversions and so is an absolute must. That’s why many reluctantly pay the ridiculous prices and suffer through the lousy technology of other webinar software.
Well that was until now.
Thanks to a couple of friends, Andy Jenkins & Mike Filsaime, who’ve created a software that takes the powerful marketing tools that you might see in other webinar software, and applied it to Google Hangouts On Air.
All of the marketing power, but at a much more affordable option than you might imagine, considering Google Hangouts does all the heavy lifting for you.
Once you’ve prepared your content and the platform you’re using for your webinar, the next phase (phase #2) is Promotion – and i’ll get to that in the next day or two.
When choosing a webinar software, yo need to consider the one created by the giants of the industry – the world’s most reliable webinar platform (Google Hangouts) with the most powerful marketing features… created by Andy & Mike (Get WebinarJam)