Category Archives for "Google Plus"

How to Add Webinars to Your Business – The Easy Way

WebinarJam

One of the best profit producing promotional strategies that you can use in your business is a live webinar.

But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint.

4 Simple Steps…

Today, I’m going to share with you the first of those phases…

#1: Preparation.

Now this isn’t how you prepare your content (you’re the expert on that one) or even your sales message (that’s a topic for another email training series)… but the mechanics and marketing of running the live webinar itself.

In the preparation phase you will decide how you want your content presented. Depending on the webinar service you use, you may be able to run pre-recorded videos, PowerPoint or Keynote presentations, share your computer screen or even show yourself on a webcam.

The best format you can do is to start with a webcam view so your audience gets to see you, then after your introduction switch to slides for your content presentation.

Consider which medium works best for your message though as some niches respond much different than others.

When it comes to the mechanics of presenting a live webinar to a mass audience, the clear winner is Google Hangout On Air.  It's so easy, and has huge potential for any business.

Unlike other unreliable webinar services, that cost upwards of $500 a month and are limited. Hangouts are backed by Google and Youtube, so you don’t need to worry about servers crashing and recordings failing. And best of all- they are free!

However, for marketers there are some serious problems with Hangouts. One of the biggest downsides is that you’re limited to just 10 participants. Of course can watch your stream but there’s no way of interacting with them making it difficult to run Q&A sessions, polls, or a any kind of group chat. And forget about sharing a link with them to purchase anything.

Of course this sort of interaction and active participation significantly boosts sales conversions and so is an absolute must. That’s why many reluctantly pay the ridiculous prices and suffer through the lousy technology of other webinar software.

Well that was until now.

Thanks to a couple of friends, Andy Jenkins & Mike Filsaime, who’ve created a software that takes the powerful marketing tools that you might see in other webinar software, and applied it to Google Hangouts On Air.

All of the marketing power, but at a much more affordable option than you might imagine, considering Google Hangouts does all the heavy lifting for you.

Once you’ve prepared your content and the platform you’re using for your webinar, the next phase (phase #2) is Promotion – and i’ll get to that in the next day or two.

When choosing a webinar software, yo need to consider the one created by the giants of the industry – the world’s most reliable webinar platform (Google Hangouts) with the most powerful marketing features… created by Andy & Mike (Get WebinarJam)

7 Ways Google+ Makes Since For SEO

7 Ways Google+ Makes sense for SEO

Google+ has so far not been taken very seriously by businesses aiming to market their products and services. This is quickly changing! Google+ has now positioned itself nicely to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ each day! Put together all the functionality of your Google account, and big search engine benefits, SEO Services Sydney you have something we can get excited about.

How to utilize your Google+ Local listing

Here are seven ways to get your Google+ page to help your business.

  1. Your Google+ profile – Complete it. Do this with some thought. Make sure you use engaging photos and images, and link to your other social media profiles.
  2. List your key information – In particular hours of operation, contact details, as well as maps and directions.
  3. Link to your blog or site – Make sure you link to your main business blog or site. This will provide added traffic and a great link.
  4. Create your business page –You can create content of any length, including video. This has strong benefits for search results as well as for folks that find you on Google+.
  5. Link to your other content – Link out to your blog posts. In addition to having them indexed nearly instantly, this also has a number of SEO advantages. You can also use your Google+ page to create posts, complete with multimedia that can link to your pages elsewhere. The possibilities are staggering.
  6. Utilize Direct Connect – Utilize this feature in Google+ to let people to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – Whenever you hold a video chat, Google+ streams it, records it, and sends you the recording via email. You can then upload to YouTube if you want, or use it on your site or in private. One fantastic way to use it is to create impromptu product demos.

This barely scratches the surface of what’s possible with Google+ on starting your own blog. To discover even more strategies as well as a cool infographic on the subject see this post on CopyBlogger.

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