Category Archives for "Google+"
This is the last part of the 4-phase live webinars success formula.
But before I get into that let’s quickly recap the first 3 phases.
Phase 1 of a successful webinar is in the Preparation. In the preparation phase you make decisions about the best medium to use to present your content, and the webinar software you’ll implement to do so in the best way possible (and of course, I recommend the new software, WebinarJam).
Phase 2 is Promotion, and we discussed how the right registration process can mean more participation in the webinar by the people most interested in the topic.
Phase 3 was Presentation, where you learned that viewer engagement increases with activities such as polls and Q & A chats.
And of course I saved the best for last:
Phase 4 of a successful webinar – Profit.
There are three opportunities during a webinar to profit from all of the hard work you’re doing promoting and presenting the content.
Simply put- you can profit before, during, or after.
The most obvious way to turn a profit before your live webinar even begins is to charge for registration.
The other way to profit before the webinar is through “pre-event training”.
So, after your registration smack bang on the the confirmation page immediately offer a low-cost and related product with a headline along the lines of “want a head-start on the training? Get the quick start guide…”
Profiting during the webinar is the most commonly thought of place to profit. You can do a sales presentation and give a link to your product purchase right in the chat area of the webinar service. And if you’re using Webinar Jam (which you should be) you can embed a product picture and opportunity to buy right in the webinar window!
After your webinar, be sure to use the powers of the autoreponder system and replays to continue to monetize the event. The replay should be sent to everyone who registered for the seminar, whether they attended it live or not, because there’s always the possibility that a viewer will need to hear the sales message a second time before buying.
This is also the time to add promotions for different, but related products to your autoresponder series. If you’ve given a webinar on paper training your dog, for example, you can follow up with products on leash training, agility, or tricks. You can promote branded dog items, or your own dog food. And in this manner, your post-webinar profit points are so numerous, they are limited only by your imagination.
And that’s it.
You’re proven profit producing 4-phase webinar blueprint.
Now, I’ve mentioned briefly about a new webinar software, WebinarJam, which my good friends created out of frustration with the other solutions in the marketplace, as they were incredibly expensive, and really not marketer-friendly.
In addition to the ability to do everything we recommended in this training series, WebinarJam also:
• Allows you to schedule your webinar for now or in the future, notifies your registrants that the webinar is starting, opens the webinar room and takes care of the recording
• Gives access to an unlimited number of attendees, and you can create an unlimited number of webinars
• Lets you have as many presenters or administrators as you need to manage your event. So you can easily have several people on camera for interviews, while members of your staff monitor the chat room, or change the graphics, or set up a new poll.
• Integrates easily with your site using a simple embed code- so no need for complicated design or coding- and no need to bring your customers away from your website for the experience. You can brand yourself- not someone else!
• Gives you social plugins, attendee metrics, revenue figures and much much more!
Trust me when I say this is very best software for your live webinars.
One of the best profit producing promotional strategies that you can use in your business is a live webinar.
But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint.
4 Simple Steps…
Today, I’m going to share with you the first of those phases…
Now this isn’t how you prepare your content (you’re the expert on that one) or even your sales message (that’s a topic for another email training series)… but the mechanics and marketing of running the live webinar itself.
In the preparation phase you will decide how you want your content presented. Depending on the webinar service you use, you may be able to run pre-recorded videos, PowerPoint or Keynote presentations, share your computer screen or even show yourself on a webcam.
The best format you can do is to start with a webcam view so your audience gets to see you, then after your introduction switch to slides for your content presentation.
Consider which medium works best for your message though as some niches respond much different than others.
Unlike other unreliable webinar services, that cost upwards of $500 a month and are limited. Hangouts are backed by Google and Youtube, so you don’t need to worry about servers crashing and recordings failing. And best of all- they are free!
However, for marketers there are some serious problems with Hangouts. One of the biggest downsides is that you’re limited to just 10 participants. Of course can watch your stream but there’s no way of interacting with them making it difficult to run Q&A sessions, polls, or a any kind of group chat. And forget about sharing a link with them to purchase anything.
Of course this sort of interaction and active participation significantly boosts sales conversions and so is an absolute must. That’s why many reluctantly pay the ridiculous prices and suffer through the lousy technology of other webinar software.
Well that was until now.
Thanks to a couple of friends, Andy Jenkins & Mike Filsaime, who’ve created a software that takes the powerful marketing tools that you might see in other webinar software, and applied it to Google Hangouts On Air.
All of the marketing power, but at a much more affordable option than you might imagine, considering Google Hangouts does all the heavy lifting for you.
Once you’ve prepared your content and the platform you’re using for your webinar, the next phase (phase #2) is Promotion – and i’ll get to that in the next day or two.
When choosing a webinar software, yo need to consider the one created by the giants of the industry – the world’s most reliable webinar platform (Google Hangouts) with the most powerful marketing features… created by Andy & Mike (Get WebinarJam)
7 Ways Google+ Makes sense for SEO
Google+ has so far not been taken very seriously by businesses aiming to market their products and services. This is quickly changing! Google+ has now positioned itself nicely to challenge Facebook as a major social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ each day! Put together all the functionality of your Google account, and big search engine benefits, SEO Services Sydney you have something we can get excited about.
How to utilize your Google+ Local listing
Here are seven ways to get your Google+ page to help your business.
This barely scratches the surface of what’s possible with Google+ on starting your own blog. To discover even more strategies as well as a cool infographic on the subject see this post on CopyBlogger.