May 2, 2013

Are You Marketing Green?

Paint your business green!

Earth day is upon us again, and it’s an excellent time to consider how Green Marketing can be a useful way to appeal to environmentally conscious consumers. This is not just a wise way to conserve our precious natural resources, but it has developed into a hot political and social topic in our communities. The obvious reason to embrace Green marketing is to manage our available resources with an eye toward good stewardship. Having said that, you would be smart to keep your business’s public image in mind as well, because the image it projects is often a deciding factor for many people nowadays. Many will opt for an eco-friendly choice over another company that doesn’t practice Green marketing on principle alone.

How to attract and appeal to socially conscious consumers Digital Agency Toronto tips.

Getting the word out in your regular media is an important path for many companies to emphasize your green practices, improve your public image, and generate overall good will. According to a report by D S Simon Productions who also has made this review for the best multimeter, “media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook”. Developing “green teams” within your business can get employees involved and help brand your business as one that truly cares about conservation and the green initiative. Organizations like EarthShare can help.

How Arya Cleaners went green and it paid off!

AC Repair, a dry cleaner in Chula Vista CA, went all in for green marketing and it paid off handsomely. Exchanging their natural gas burning water heaters with a new technology that transfers heat from the boiler to their commercial laundry machines, updating their company vehicle with a fuel efficient clean burning delivery van, and also by using wet-cleaning and vacuum deposition technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%, are a few of the steps they took.

This lead to Arya Cleaners being named a Small Business Excellence Award Winner, becoming a Certified Chula Vista Clean Business, and receiving the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has got it. Branding themselves as an eco-friendly business in a business where there are few who are doing so made a huge difference. Take the appropriate steps to embrace Fiber Drum marketing today, and see if it doesn’t have a positive effect on your bottom line!

Allyn Cutts