Category Archives for "Marketing"

3 “No Sweat” Tactics That Ban Customer Buying Objections

There are a lot of excuses floating around about why people don’t buy. Maybe you’ve heard some of them: it’s too expensive, it’s not at the top of my “must have” list right now, or even when a deals too good to be true… it’s too good to be true. Customer objections are more easily overcome than you might imagine. Let’s take a look at 3 simple ways to wipe out those objections.

1. It’s Too Expensive.
Don’t be fooled! Most of your customers can get the money to buy the product… it’s not a matter of having enough. Let’s face it… what they’re really saying is that they can get a better deal somewhere else, or a deal that gives them a better value for their buck.

Now, don’t give in to the temptation to drop your prices to “rock bottom” just because you hear them say it’s too expensive. There are ways to wipe out these objections without wiping out your profits!

Make it look like a better deal. I mean, take a really good look at your product. How can you increase the perceived value? Maybe you can add a manual, a CD, or a downloadable book full of information about the product. Let them think they are getting more for their buck, and the deal seems a lot sweeter to them.

Think about this… we all expect to pay more when we visit a specialist. Sure, Wal-Mart is great if we’re looking for a generic product, but when we want something from someone who knows what they’re talking about we head for a market “specialist”… and expect to pay a little more as part of the deal.

How can you become a specialist who demands respect, and can get away with slightly higher prices?

• Find niches within your market to address. Hey, if you look closesly you’ll discover groups within your market that stand out… businessness men and women, young mothers, retirees, etc.

• Dig in, do a little research and figure out exactly how your product relates to the special needs of these niche groups.

• Speak to them as someone in the know. Revise your sales materials to address the specific needs of each group. Let them know you understand what they want and need, and watch your profits skyrocket.

2. I Have More Important Things To Get Right Now.
Yeah, buying now doesn’t seem too important until… the deal’s too sweet to pass up, and you have to get it today to get the deal.

What I’m talking about is banning the option of procrastination. Really what your customer is saying is … I have no reason to buy today. Make the deal irresistible, and put a deadline on it. It’ll spur them into making the purchase a priority, NOW.

3. I’m Skeptical… It’s Too Good To Be True.
Most customers have been burnt by deals that seem too good to be true… they ended up costing more than they were worth. The only way you’ll ever overcome the skepticism is to build a relationship of trust.

Unconditional money back guarantees eliminate the risk of loss, and show the customer that you are truly concerned with their satisfaction.

Let testimonials speak for you. Evidence that you’ve delivered and gained customer satisfaction in the past goes a long way toward banning customer fears.

Be available. Customers feel like everything is okay if they can pick up the phone or send an email and get quick answers to their questions.

It really doesn’t take a lot of rocket science to get through the shell of hard core customers. These 3 tips will get you off to a good start.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

3 Perfectly Effective Ways to Lose Customers

1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hording there.

Here’s how it works… First, the customer leaves your store without making the purchase. Second, time causes the desire for the product to fade, and distracts them from making their way back. Finally, your “almost customer” totally forgets about making the purchase, and you can kiss potential profits good-bye.

Don’t let it happen to you! Make deals so irresistible they just can’t say no, and set an expiration date. Yes, put a little press on them to buy TODAY! Reward them for complying, and make sure they forfeit the deal if they don’t. Don’t be victimized by “almost sales” that could be turned into REAL profits!

2. Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what isn’t important in life. Where we spend our money indicates its level of importance. Are your customers telling you that your product isn’t significant to them?

Put them where you want them to be with a dramatic word picture that evokes the emotions that drive purchases. Let me say it this way… If you’re trying to sell them a home business… let them feel the freedom of being their own boss, and setting their own schedule. Are you selling water skis? Get them on the water in the hot summer sun with the wind blowing their hair and water spraying around them. Let them FEEL the importance of the decision.

You CAN motivate buyers to put a high priority on your product!

3. Don’t Build Trust
Do your customers feel confident that your company will provide the services that it says it will? How many times have you raised an eyebrow at an offer that makes big promises? Yeah, if you don’t already know they are a reputable company, you’re likely to take claims with a grain of salt.

Unconditional guarantees give credence to your desire to please customers. Testimonials are evidence that you have a proven track record. Put some facts in front of your “almost customers.” Let them know a little bit about you and your staff. It’s always easier to trust a person, than a business.

Internet customers are at especially high risks for feeling a legitimate amount of distrust. After all, anyone can make grand claims, but who is responsible for upholding them? A personal photo, a little information, and a phone number where a contact can be reached go a long ways toward building trust on the Web.

How many “almost customers” have slipped through your fingers? You can effectively turn them into loyal customers who regularly frequent your place of business with the business savvy insights we’ve talked about in this article.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

4 Steps to Unbeatable Advertising And Still Keep Money in Your Pocket!

1. Negotiate
Have you noticed that some people seem to always get the best deals?  Yeah, you pay full price and think you did OK until they show up with the same thing, only they  paid several hundred dollars less.  It really get your goat!  How do they do it?  They're not afraid to ask for an extra discount.

Yep,  don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance!  Even if you're already getting a discount, ask for a bigger one.  You have not…because you ask not.

2. Trim
Bigger is always better…or is it?  When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!

3. Exploit the Freebies
What's the difference between advertising and publicity?  …who's doing the talking. Yeah, when you sell yourself, it's advertising.  When someone else is selling you, it's publicity…and it generates credibility and interest that you don't want to miss out on.

Think about the different ways you can get your business in the spotlight.  Do you have some news… write a press release?  Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up?  If not, you need to improve it.  Hey, I'm not talking about cutting prices even more…you've still got to make a profit.  You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations.  Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere.  When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

February 20, 2012

How to Find Those Hidden Markets Your Business Can’t Afford to Overlook

Marketers are always looking for low-cost ways to boost sales volume and profits…it's in their blood…part of who they are. Some even go as far as buying views on YouTube to make the famous. Yeah, they can't resist the urge to find, explore or invent another method to increase the value of their business…and most of them know that there are hiddenmarkets all around – just waiting to be discovered.

How do you find those hidden markets?
How many hidden markets are perched right under your nose?  …markets you've been overlooking?  Hey, take a look at the customers you have right now.  Are there any groups that stick out in your mind?  Now let me ask you this…Do your advertisements and sales cater to any of these groups?

My grandmother used to always say, “If you see one mouse, you've got twenty.”  Yeah, if you notice one group of customers with certain needs, there are probably a bunch of customers out there with the same needs…you just can't see them.  Be sure to focus on the specialized needs of each group, and watch customers appear that you had no idea were even there! We would recommend using a liquid flow screed to get the quality floor finish.

Marketers on the Web have a great opportunity to specialize for different groups of customers.  Hey, make a few minor changes to your original Web page and post a separate page for each targeted group, and you've individualized your business without a lot of effort.  Add a link to your home page, and you've effectively created appeal for a wider audience without losing the effectiveness of your main market.

How do You Adapt to Hidden Markets?
Get to know them!  First you've got to understand the language of each segment of your clientelle.  Yeah, they may all be speaking English, but they have their own vocabulary and style that only an insider is privy to.  Get inside the circle…it's the only way to really gain insight to their special needs.

Yep, insiders get the real scoop on things that outsiders never even know exist.  When your customers see you as “one of us” you'll be way ahead of the competition.  Your customers will have a loyalty toward you that your competitor will not be able to break through…even with lower prices…because you are the one who understands their needs!

Visit WaterSoftenerMaestro.com for more information.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for businesses such like Chicago Mold Remediation, that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

February 13, 2012

Four Sure-Fire Ways to Keep Your Customers Happy

How much value do you place on your customers?  Let's face it…without customers you have no sales…no profit…no business.  Yeah, they're the keyplayers in the marketing game.  In other words, wise marketers keep their finger on the pulse of their clientelle.  The know what makes them tick and how to keep them coming back time and time again.  Here are a four ways you can keep your customer's happy and loyal.

Make Customer Satisfaction # 1

Hey, forget about how many sales you make in a day, and look at how many customers you satisfied today!  Every satisfied client means repeat sales.  Yep, it might be a product that they purchase over and over again, or it may mean different products they pick up every time they walk through the doors.  Heck, it might mean both repeat products and added impulse products as well.

Happy customers talk to their friends, and friends trust what their friends have to say about a business.  Yep, even though it's an opinion…they'll take it as the gospel and set a lot of stock in it.  Keep your customers saying good things about your products and services…it'll pay off.

Deliver…Don't Promise More Than You Can Handle

No one likes to be let down.  Yeah, that means your customers will be happier if you promise less, but deliver more.  Think about this…happy customers tell 3 of their friends about you, but disappointed customers gripe to 11 friends about what you didn't do right.  Yep, it pays to keep your word!

What about those unhappy clients?  Deal with them as quickly as possible and do what it takes to keep them happy.  Yeah, you might lose a little profit today, but think of it like this…if you keep them on your side they'll come back again and again – and so will their friends.

Keep an Element of Surprise Alive

Have you ever gone shopping and at the counter discovered the item you purchased was on sale?  Yeah, it feels great to save money you weren't expecting to save!  Along with your advertised sales, slip in some unadvertised specials.  Your customers will look forward to the unexpected savings they encounter at the cash register.

Think about this…would you rather shop at the new store across town where the clerks are unfriendly and you're not sure of the quality of the product when you've already got a good thing going on somewhere else? We all have a zone of comfort and are creatures of habit.  When your customers are in the habit of smiling every time they walk out of your door, they'll be less likely to experiment with an uncertain competitor.

Tell Your Customers You Appreciate Their Business

We all enjoy the warm fuzzy feeling that comes with being appreciated.  Yep, a smile…a thank you…a pat on the back…they all leave us feeling great.  How can you send your customers out of the store with the knowledge that they are valuable to you?  Just say it…I  appreciate your business!  Say it with a special sale…by letting them in on a new product or service your are adding just for them…or simply with a smile and heartfelt thanks.

Think about this…how do you feel when you know your opinion counts?  Yeah, we all like to think people respect our thoughts and ideas. When your customers know you put a lot of stock in what they think of your business, they'll be more likely to talk it up to their friends and family.  Reward them every time they share their opinion about your business.   Set up a special referral reward program and watch the news travel.

Invest in your customers…the dividends are great!


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

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February 6, 2012

Ten Phenomenal Marketing Tactics You Don’t Want to Miss Out On!

1. An Ounce of Prevention…

How often do fads come and go?  Sometimes they're here today and gone tomorrow…other times they're here to stay.  Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade.  Just look at the Internet…how much has it impacted marketing techniques in the last decade?  Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy. Don't get stuck on any one product or marketing technique…be flexible.  You never know what's coming down the pike!

2. A Foot in the Door…

How about it…do you mentally check customers who walk through your doors off your list of prospects?  You may be short-changing yourself at the end of every day.  Hey, it's a heck of a lot easier to sell to someone who's already loyal to you than to a complete stranger!  Keep in contact…let them know about your upcoming sales…sell more to them, and watch your profits add up.

3. Keep it Believable…

You don't want customers looking over the tops of their glasses with raised eyebrows at you.  No, you want them to believe what you say as the gospel truth.  Now, I didn't say not to be colorful and descriptive…just to keep it within believable bounds.  No one trusts the exaggerated.

4. Convert Fractions to Decimals…

Yep, you thought you got out of that when you walked out the school doors for the last time, didn't you?  Let's face it…18.6 percent has a ring to it that rounding up to 20 percent just lacks.  Fractional numbers presented in decimal form just sound scientific…and believable.  Get the calculator out and start converting your way to copy and advertisements that have an impact.

5. Stack Them Back to Back…

Blow out or steady stream? Rather than have an all out sale one weekend in the month, have one sale each weekend.  Hey, what will happen when a customer comes into your store two extra times this month?  Yeah, he'll probably make a few impulse purchases that he wouldn't have otherwise made…and add a few extra bucks to your monthly profit to boot!

6. Ready, Aim…

Are you shooting for the right target?  Yeah, I'm talking about the audience you target with your ads.  Here's a quick check – can your customers afford your product?  If you get a lot of window shoppers and no real increase in sales volume… it's time to set your sights somewhere else.

7. One of a Kind…

It's tough to stand out in a competitive crowd.  Yeah, the key to being in the spotlight is to have something no one else does.  Be creative…hunt for that little extra benefit that no one else offers.

8. Get Personal…

Everyone likes that special one-on-one attention.  Think about it…does your advertising copy address the group, or does it speak to each and every individual who reads it?  Yep, you'll start seeing more response when you chuck formality, and let a little personal style show through!

9. Invest in a Filing Cabinet…

Let's face it…you're not likely to make the sale the first time with every customer who comes through your door.  Unfortunately, all shoppers don't buy on impulse.  Let me ask you what happens to the customer who goes home to think about it?  If you have no record of them kept on file…who knows?  Did they buy from a competitor who contacted them in the meantime?  Did they change their mind?  Yeah, getting organized and keeping track of the smart shoppers may be your key to higher sales this month.

10.  Be Irresistible…

Is the deal just too good to pass up?  If not, try combining a set of valuable products with a special discount price.  Packaging makes the difference between a sale and no sale in many cases.  Wrap it with value and put a discount tag on it…they'll think they're getting a steal of a deal, and you'll be raking in the profits.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

January 30, 2012

3 Winning Sales Strategies You Can’t Market Without!

1. Attention-Getting Ads Get Results

Think about it…how many advertisements do you hear every day…how about every hour?  Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site.  Not many of the astronomical number of advertisments stick with us, and make an impact.  How can you make your ad STAND OUT FROM THE CROWD?

  • Make a dramatic statement:  “Even my dog knows  ….”
  • Surprise them with the unexpected:  “Use for 30 days totally free…”
  • Ask a thought provoking question:  “Is your current insurance costing you hundreds of extra dollars every year?”
  • Use high impact headlines – it's important to snag their attention right away.

2. Get Personal

How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep.  People are hungry for personal interaction in the marketplace.  Look for ways to make your business a personal experience that your customers will appreciate.  Get to know something about the people who walk through your doors.  Let the people who visit your website know something about you.  Yeh, it's easier to trust an individual than a huge impersonal company…and trust is crucial to building a pool of loyal customers.

3. Paint a Picture

Ah, the end of a hectic week has finally arrived!  As I  lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend.  I long to just escape the demanding voices…escape to the waters of the lake across town.  It would be like heaven to plop myself across the back seat of a boat, and watch the sea gulls dip and dive as the waves rock me peacefull to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I've dropped my keys.

Put your customers on the boat.  Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result.  Paint your way to a sale!

Think about it…the 3 tactics we've talked about deal with human emotions or behaviors, rather than your product itself.  Yeah, when we affect the inner part of the customer, our sales are likely to see great results… and hey, they'll feel good while they're  writing out the check!  What more could you ask for?


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with home builder victoria for more news and stay with us on Facebook, Twitter, and YouTube!

January 23, 2012

Questions: 5 Keys to Capturing Prospective Buyers

Spring has sprung.  The birds are singing as they busily build nests and do their mating dances.  Yeah, it won't be long before the flowers bloom, and grass starts growing.  You know what that means…grass needs mowed.  When you parked the riding mower last fall, you knew that it would be a miracle if you could get it through another summer.  You're going to need to replace old “Betsy” sooner or later, and start thinking about the features you want the next mower to have.

Well, you haven't tried starting the old mower, but hey, it's raining cats and dogs outside.  With nothing better to do, you head for the nashville dui attorneys and find yourself among a line of shiny lawn mowers with a wide variety of prices and features.  What are the advantages of each one compared to the difference in costs?

Yep, not every customer that walks through your door is ready to make a purchase.  Maybe they're still in the “thinking about it” stage.  Yeah, when you think long enough, you usually talk yourself into doing it.  That's why it's important to treat every customer's question with respect.  You never know when a properly answered question will lead to a sale.

Here are some tips to keep in mind for effectively answering customer questions:


1. A Question is the Sign of a Potential Sale.

Yeah, if a customer is taking the time to look you up and ask questions, you're dealing with a high level of interest.  Don't take it lightly.  A prompt and quick response laced with the added benefits of the product will go a long way toward closing a sale.

2. Make it Easy to Ask A Question.

There's nothing more frustration than having a simple question and having to move heaven and earth to get an answer.  Make it easy for your customers to ask questions. Make your website question friendly and include a phone number with all of your sales material.

3. Organize – Set up a Frequently Asked Question File

What questions have you emailed answers to sixteen times this week?  Keep a file with those repeat questions.  You'll be able to copy and paste the answers into responses. Hey, your customer will be happy and you can spend time doing something else. Everyone wins!

4. Get Back – Quickly

How many times have you shopped around while waiting for someone to get back to you?  Yeah, it's easier than ever on the web.  Customer attention spans are ever shortening with the vast global competition at their fingertips.  Don't dilly dally – get back to them pronto!

5. Make Every Question a Sales Opportunity

When someone asks you a question, you've got their attention!  They're waiting for an answer that is important to them.  Yeah, it's the perfect opportunity to expand your response to include benefits of the purchase.

Questioning customers wear a badge that says, “Buyer on Board!”  Read it and pay attention.  Often a little nudge will mean a sale to tally at the day's end.  Think of it like this…learning to effectively answer customer questions is a low-cost and effective way to boost your profits this year!


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

January 16, 2012

Postcards: The Best-Kept Secret of Modern Marketing

Life today is extremely fast paced.  The days when we sat on the front porch and chatted with neighbors as they passed are long gone.  Yeah, it seems that we're caught up in a wave that just carries us through life.  When's the last time you came home and didn't have a list of things that you had to do before the night was out?  Yeah, we're all caught up in it together.  That's why it's important to deliver information to potential customers so they can get it fast and with little or no effort.  Postcards are perfect!

Hey, what can be more effective than a brief, captivating message printed on a postcard?  It's quick and easy to read at a glance.  Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well.  Sure they'll realize it's an advertisement right away, but it has the appearance of a personalized friendly correspondence that is pleasant and low pressure.

No, you won't close any deals with a postcard, but you can quickly and effectively state the offer and its advantages and give them a compelling reason to get in contact with you.  Yep, it'll be just enough to whet their appetite for more!

People Can't Resist Reading Postcards

How often do you get the mail, look at the name of the addressee and pitch the envelope and its contents directly into the trash?  I do it every day.  Yeah, who needs more mail to sort through with all of the junk mail that fills our mailboxes and inboxes?  What about postcards? …no envelope to hide the contents…just the flip of a small piece of paper…and yep, you've read it!

It just makes good horse sense that the advertisements that get read are going to bring more response than those that don't.  Yeah, no rocket science involved here!  Postcards are much more likely to get read than other mail or email…the curiosity factor combined with the ease of reading, work together to make these extremely effective marketing tools.

Postcards Save You Money

Add  4 to 9 cents in printing costs, and 29 cent postage… and yeah, postcards are extremely inexpensive advertisements!  Think friendly…which provides a more personal feeling…the little bars and lines of prepaid postage, or the colorful design of a stamp.  Yeah, you can invest a little extra time in placing stamps on each card and create a personalized affect that won't go unnoticed!

Watch out for cheap imitations!  Modern postcards are high impact creations.  We're not talking about old-fashioned… home printed… uneven edged catastrophes here.  The postcards of today have tones so vivid they jump off the paper at you, and pictures so realistic you could pick the flower of the page and put on your kitchen table.  For the miniscule amount of money you MIGHT save… if you don't make too many mistakes along the way…heck, I say just order them!  Yeah, let the printer do all the hard work while you rake in the profits they'll bring in.


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

January 9, 2012

11 Proven Ways to Skyrocket Sales and Put Money in Your Pocket

1. Advertise Smart

Nothing risked nothing gained… Wise marketers understand the good sense in trying new advertising methods, but don't go out on a limb to experiment.  Are the advertising campaigns you've been using working, but not setting off the explosive response rates that you are looking for?  Try this… experiment with about 20 percent of your advertising budget, and let the remaining 80 percent continue to do its job of keeping a steady stream of customers coming in.

2. Reduce and Multiply

Big isn't always better, sometimes quantity is more effective.  Try reducing the size of your current advertisements and run more.  Surprisingly, short ads often generate more response than long ads.  Yep, keep it short and sweet, and watch the results.

3. Liven up Your Ads

Take a look at your current advertisements.  Are they full of active, lively, colorfully stimulating phrases?  Yeah, get rid of all those boring words and replace them with phrases like…it's as easy as 1, 2, 3… hurry! Don't miss out…Save, save, save!…Act now!…  That's right, keep things hopping and full of action for effective advertising results.

4. Give 'em the Warm Fuzzies

People buy products for the feeling they get from the purchase.  How do you feel when you get a new car?  Yeah, excited, proud and anxious to show it off a little bit.  Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them.  Yeah, you'll be surprised at the results you'll get from encouraging and dramatizing the desires of your readers.

5. Send Them a Postcard

It only takes a minute to read the back of a postcard.  Most people are just like you – busy, busy, busy.  Regardless of how busy we are, all of us automatically read postcards that are short, clear and concise.  Send postcards with short ads to your target audience, and watch the flood of response sweep in.

6. Pay Your Customers to Advertise

Nothing is more effective than word-of-mouth advertising.  That's right!  Your customers can say it better than you could ever say it, so why not let them?  Yeah, implement a reward program for referrals and watch your sales climb.

7. Say Thank You

It only takes a minute to put a thank you card in the mail to a customer, but the effects of your thoughtful act can create a loyalty that will last a lifetime.  Yep, we all like to be appreciated…your customers do too.

8. Sell to Your Current Customers

The idea that sales growth comes from new customers isn't always true.  Yeah, you can increase sales with the customers you already have!  Have you tried offering them a product that will complement the item they are buying?  What about follow ups?  It's a lot easier to sell more to your current customers than to get new customers through the door.  Don't overlook the potential that's in your store today!

9. Combine Items for Special Sales

Buying in bulk is ALWAYS cheaper…or is it?  Consumers tend to feel that buyer in larger quantities is saving them money.  Take advantage of that feeling.  Group a few products together and advertise a special sale.  Yeah, customers will feel pressured to shell out the dinero before the deal expires!

10. Surprise, Surprise!

Who doesn't like a pleasant surprise?  Yeah we all do, especially after we've made a purchase that our conscience is telling us we shouldn't have.  Do you want to get rid of those after purchase guilt trips for your customers?  Give them a surprise at the register!  They'll leave feeling like it was their lucky day, rather than struggling with the after-the-sale blues.

11. Count the Losses

When we look at sales, we often focus on what will be gained by the purchase.  What about the loss that results from failing to purchase?  Most of us are more affected by losses than by savings.  Let your customers know what they'll be losing by failing to take advantage of your offer.

How many of these techniques are you using?  Try implementing some new strategies and watch for new results!  Yeah, nothing ventured… nothing gained.  Sometimes it pays to take another look at what we're doing, and take it up a notch.  Give these 11 tips a try, and watch your sales skyrocket!


The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

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