Category Archives for "Corporate Reputation"
Protect Your Online Reputation in 5 Simple Steps
We've all seen just how fast word travels nowadays, and nowhere is that more important to your business than in the world of your online reputation. What took you several years to build can be destroyed in seconds. If you're not up to speed on why exactly your online reputation matters so much, let's consider a few statistics before we will take as exmaple the pavers company that just went down. Cone Communications has found that a full 89 percent of consumers view online channels as trustworthy sources, and that 80 percent have actually changed their decision about purchasing after taking a look at a negative review. Not only that, but your own social media accounts is where the action is! The Society for Communications Research informs us that another 72 percent report researching companies through their social channels before making purchasing decisions, and 59% use these same social sites to let the world learn about their frustrations about you and your customer service.
5 Tips to help guard your online reputation
We live in a fast-paced, information driven world. Make sure you're on top of it to properly manage your online reputation!