October 03, 2002

Welcome to the Competitive Edge bi-monthly e-Zine, developed specifically for CEO's, Sales Managers, Human Resource Professionals, Key Executives, Coaches, Career Consultants and others who are in leadership roles and responsible for developing superior performance in themselves and others while transforming their organizations from good to great.

Again, welcome to the Competitive Edge bi-monthly e-Zine.

I am going to keep this issue very short because I have some VERY important information I want to share with you and there's not a lot of time. First thing...

Let's Do Lunch

Well, it's not quite lunch, although I would like to invite you to Petros in Allentown, PA on October 10th at 4:30 PM. I'm buying.

If You Can Spare An Hour and A Half,
I have Valuable Information That Will
Totally Invigorate Your Business.

Large and small businesses everywhere are looking for ways to increase profitability. Make more Sales. Drive in new clients. Get current clients to buy more. Keep their top talent. You know the game, right? Well, I've invited a handful of key executive colleagues to join me for a mind-blowing... eye-popping... knock-your-socks-off executive briefing on the afternoon of October 10th.

Learn To Gain An Almost "Unfair"
Advantage Over Your Competition

We're going to discuss strategies, methods and principles that only the top 3% of the world's business leaders really use, but are so inexpensive that every organization should be taking advantage of them. The problem is most business leaders have never been taught how to fully execute the most common elements of what we'll discuss.

The Only Logical and Intelligent
Decision You Can Make

Just give me a call or send an email: executivebriefing@cuttsgroup.com.

How else can you insure or assure your company's financial viability and success?

We'll send over a reservation confirmation for you and one guest, along with directions. And, as a special bonus, we'll give you your own "Managing For Success" report free. There's no obligation at all, so call or fax us now.

If you can't make it to Petros on October 10th
in Allentown, PA - Listen up...

If for whatever reason you cannot make this very important date - don't give up - and don't feel left out.

I will be hosting a conference call the following day, Friday, October 11th at 2:59 PM EST, where I will cover everything again for those that just can't make it to Petros - for whatever reason.

This is huge and I don't want anyone to miss out.

If you want to hop on the conference call you will need to send an email immediately to: tele-conference@cuttsgroup.com

Again, the date for the tele-conference is Friday, October 11th at 2:59 PM EST. I have 100 spots available, that's it. If you want one of these very valuable spots - you will need to send an email right now... today!

Send it to: tele-conference@cuttsgroup.com

~~~~~~~~~~ Second Thing ~~~~~~~~~~

Go out and buy this book. Period.

"Execution: The Discipline of Getting Things Done"

You can get it from Amazon by clicking on the link below, AOL user will need to cut and paste:

http://www.amazon.com/exec/obidos/ASIN/0609610570/cuttsgroup-20

I just finished reading the book and then listening to the abridged CD version of the book.

If you are responsible for the EXECUTION of a business model, like I am, this book is a must have.

It totally validates what I have been preaching for years:

1) Execution is a Discipline.
2) Execution is the primary job of the business leader.
3) Execution must be a core element of your company's culture.

The book goes on to discuss three core building blocks:

1) The Leader's Seven Essential Behaviors

I) Know your people and your business
II) Insist on realism
III) Set clear goals
IV) Follow through
V) Reward the doers
VI) Expand your people's capabilities through coaching
VII) Know yourself

2) The Four Keys to Creating An Execution Driven Culture

I) Link reward to performance
II) Develop the social software of execution
III) Recognize the importance of robust dialogue
IV) Understand that leaders get the behavior they exhibit

And the most important block -

3) Put the Right People In The Right Jobs

This is so good I'm going to give you some quotes right out the book.

"If you look at any business that's consistently successful, you'll find that its leaders focus intensely and relentlessly on people selection. Common sense tells us the right people have to be in the right jobs. Yet, so often they aren't"

It goes on to say, "The leader may not have the COURAGE to discriminate between strong and weak performers and take the necessary actions. All of these scenarios reflect one absolutely fundamental shortcoming: The leaders who make these errors aren't personally committed to the people process and deeply engaged in it."

I love this book. It draws the line in the sand.

So - are you a Leader or a Laggard?

I'd like you to give me a call or shoot me an email, tell me which one you are.

I am 100% committed to Leaders.

If you can make it to Petros in Allentown, PA on October 10th at 4:30 PM, send an email to:

mailto: executivebriefing@cuttsgroup.com

If you need to make the tele-conference call on October 11th at 2:59 PM EST, email:

mailto: tele-conference@cuttsgroup.com

++++ One Last Thing Before I Go +++++

Remember, We Pay You To Send Us Subscribers And Business

That's right. We pay $200 per 1,000 subscribers. Better yet, you do NOT need to recruit 1,000 subscribers before being paid. You'll earn a commission for each individual subscriber recruited. Commissions totaling less than $30 will be rolled-over to the following month. To sign-up, click the link below.

http://www.cuttsgroup.com/listpartner.htm

------------>
EARN HUGE REFERRAL COMMISSIONS
<---------------

You can earn a 10 - 25 percent commission for referring Allyn for speaking engagements and bulk product sales. Commissions normally start between $850.00 and $1700 depending on your level of involvement. For complete details send an email to: acutts@cuttsgroup.com

The Cutts Group partners with clients who are committed to continuous growth. We provide the organizational development, team building, employee selection, executive coaching, and sales training resources our clients demand for measurable results and return on investment. Satisfaction and investment are always guaranteed, always.

Competitive Edge, (c)January 2002. Cutts Group, llc. A free bi-monthly eZine with a circulation of 19,825.