How To Boost Your Opt-Ins
WITHOUT Pop-Ups!
Let's be honest, the number of opt-in subscribers you
can attain via the use of a popup on your web site is limited to a proportion
of the amount of traffic you receive. If, like most web sites, the number
of unique visitors you receive every day is limited to a few hundred
or less, your opt-in list will perhaps not grow as fast as you would
like. It's still important to use a popup to capture as many subscriptions
as you can from your visitors, but did you know there are other complimentary
ways in which you can grow your list?
One method we all hear about of course is to submit your
ezine listing to the various ezine directories that abound over the
internet - but there are so many ezines and newsletters nowadays, you
may have been better putting your energies elsewhere.
Did you know that there are various services that allow
you to purchase subscribers for your mailing list?
"What!", I hear you say, "I don't want
to spend any money 'buying subscribers', that's ridiculous!"
Well, think about it for a second. All internet marketers
acknowledge that every one of their subscribers has a certain monetary
value over the lifetime of their subscription - the actual value of
this depends on many factors, and it would be another subject entirely
to go into this in any depth, but if you have a well run ezine, this
value in the long term (say a twelve month period) should far surpass
what you might pay for the individual subscriber.
So how does it work? The 'lead provider' will advertise
your ezine in various places on the internet, usually paying a percentage
of the cost of each subscriber to the publisher of the ad, and then
forward the leads to you, either signing them up directly to your list,
or sending you a report containing the leads collected over a certain
time period. This means that every one of those leads have 'opted in'
to your list, without going anywhere near your web site (or your popup!)
The key, of course, is finding a reputable service that
can deliver quality leads. After a conversation with an online colleague
and customer who had recently started purchasing leads, and who was
very happy with the results he had achieved, I started to look into
using a similar service for my own list. So I spent some time researching
the various services available - I had so many questions like how much
I had to pay per subscriber, what the quality of those subscriptions
and email addresses actually were, how credible and reliable the service
was, and so on. I certainly didn't want to lose money down the drain.
To be honest, the majority of services I wasn't too impressed
with, but I found one that stood out from the crowd at http://takanomi.com/go/LeadFactory.html.
The most likely reason was that the service had been endorsed by well-known
guys I respected like Jim Daniels, Terry Dean and Willie Crawford, and
that it seemed incredibly flexible to fit in with your own requirements.
It was all done automatically, no heavy files to have to manually load
up myself (unless I actually wanted to do that of course), and they
even gave you an extra 10% subscribers to (over-)compensate for the
odd undeliverable or duplicate.
So...after spending some more time looking around the
site, ensuring that it met my needs, and even contacting David Beroff
personally, one of the guys who runs the service, I gave it a whirl.
Their service is a little more expensive than most, though you pay for
what you get, and I wanted quality and reliability, and that's exactly
what they delivered. The subscribers started coming through almost immediately
and boosted my opt-in list more rapidly than I had ever seen previously.
Although they don't direct the subscribers to my site, my sales went
up too as a result of the free PopUp Masters ecourse I offer, so it
was a very good result all round.
The only difficulty occurred when I suddenly stopped getting
subscribers coming through - the LeadFactory team leapt on the issue
at once. It turned out that the problem was with my autoresponder changing
some mail filtering procedures on their server rather than LeadFactory,
so they temporarily shut down the campaign until it was resolved, and
gave me all the help I could ask for in supplying the relevant information
to my autoresponder. They also manually sent me the details of all the
subscribers, so I didn't miss out at all. Their customer service, from
my own first hand experience, is excellent.
So, if you want to start boosting your opt-ins faster
than a PopUp on the average web site could ever hope to do, I would
thoroughly recommend the service from http://takanomi.com/go/LeadFactory.html.
**********************************************
Steve Shaw is the author of 'The PopUp Masters Course' - find out how
to boost your opt-in subscriber rate by 535% by signing up for the FREE
course at http://PopUpMaster.com.
|
