Design PopUp Windows
That Boost Opt-Ins
By Steve Shaw
I get many emails a month from people asking how to go about designing
a popup window to extract the maximum number of opt-ins from visitors
to their web site. In this article I outline the seven essential steps
you should take in your design of a successful popup:
1. PAY your subscriber
Okay, not literally PAY them, but you generally need to give something
back in return for the visitor's name and email address.
For example, a free course, a free book, a free consultation, anything
that's of VALUE to your visitors and of RELEVANCE to your web site or
business. I see so many popups that just say 'Type in your name and email
address here:' without giving anything in return for these details.
2. Make your headline SELL
The headline of your popup is incredibly important, as it's often the
first part of the popup window that the visitor's eye is attracted to.
If it doesn't interest them, they'll shut down the popup immediately.
What can you do to improve your headline?
You need to focus strongly on the BENEFIT to the potential subscriber
- tell them exactly how are they going to BENEFIT from giving you their
name and email address. For example, the following are all headlines suitable
for my own site that offer a clear benefit to the reader:
"Boost your Subscribers by 535%" "Discover Secret PopUp
Techniques" "FREE Report: Exit PopUp Boosts Sales 110%"
You could emulate this type of benefit-laden headline for your own site.
3. Make it load QUICK
A slow loading popup is going to be a quickly closed popup! No visitor
to your web site is going to sit around while your elaborate popup loads
all your fancy graphics, they're just going to close it straight away
- it's your job to CAPTURE THEIR INTEREST as soon as possible, and thereby
prevent closure of the window before you've made your offer, and hopefully
get them to type in their details.
Some graphics are usually more effective than none, but minimize your
use of them, and optimize the graphics files before uploading to your
server.
4. Use an effective TITLE
I see many popups where the title of the popup window (i.e., in the title
bar, set by the HTML title tags) is completely inappropriate. For example,
'popup page' or 'popup1'. At best, this looks unprofessional, so try to
make your title relevant to the offer you are making to the visitor, and
mirror your headline in some way.
5. BALANCE the popup page
The page you display in the popup window should at the very least look
pleasing to the eye. This means the fonts on the page should be consistent
and not look out of place, the colors should provide high contrast and
make it easy to read, and the alignment of the text and any images on
the page should not make any element look out of place.
6. Offer a way to CLOSE the popup window
You can easily add a button or a link to your popup page that allows
visitors to close the popup window if they wish. You can do this easily
by adding the code onclick="self.close();return false;" to your
link or button tag.
7. KEEP IT SIMPLE
Overall, the best rule you can follow is just to keep to the point and
Keep It Simple - this way you can capture the attention of your visitor
quickly and easily and not distract their attention from your main aim
which is to get their name and email address. And of course, once you've
got their email address, treat it well and keep their interest.
By following these seven essential tips, you'll definitely have all
the basics in place. The trick then is to keep on tweaking and testing
your popup to try and optimize on your results.
****************************************
Steve Shaw is the author of The PopUp Masters Course available for FREE
from http://popupmaster.com/ - Discover
the PopUp Secrets of Pros like Marlon Sanders and Terry Dean, and boost
your opt-ins by 535%
|
|
