The Pleasure Principle

You’re health and fitness accomplished only through hard work, sacrifice and self-denial?

No way!

So kick back and have another slice of pizza— extra cheese if you like.

In a delightfully contrariant and fully researched rebuttal to the sometimes frightening and usually boring do’s and don’ts associated with achieving and maintaining good health, Dr. Paul Pearsall offers a palatable, pleasurable prescription for living a healthy, happy life.

The Pleasure Principle: Discovering a New Way to Health is a well-reasoned plea for a sane approach to fitness and vitality. A generous mix of live lectures and seminars, studio recordings and Hawaiian music, this audiocassette program proves that by pursuing our natural neurological preference for pleasure—a healthy hedonism—we can enhance our immunity, strengthen our hearts and lengthen our lives.

Using new research from the field of psychoneuroimmunolgy, Dr. Pearsall goes beyond the Spartan “no pain, no gain” philosophy to one most aptly described as “no bliss, no benefit”—if you enjoy it, it's good for you.

Instead of stripping joyful activities from our lives, he encourages us to enjoy them in moderation. The key, he says, is balance. Discover how you can literally let good health “happen” to you by learning:

• The purpose and use of one of your most important senses—your pleasure template.

• The personal, interpersonal, transpersonal, temporal and sensual pleasure paths to health.

• The difference between rational, healthy hedonism and irrational, unhealthy excess.

• To laugh, love and live rather than lap, lift and lose.

• The importance of touch, humor and crying.

• The power of doing fun-ins instead of work-outs.

The simple pleasures of daily living, those that we so often have little time for, are the real purpose and process of life. These are the pleasures we must pursue in order to improve the quality—and length—of our existence. And these are at the heart of Dr. Pearsall’s humane, revisionist wisdom.

The Pleasure Principle: Discovering a New Way to Health is just what the doctor ordered—it and that extra slice of pizza.

So enjoy already.

The Pleasure Principle

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